Social media has played a huge role in shaping the career of a whole lot of malayali talents, who have ever dreamed of money, fame and fortune to blossom in their ordinary lives. However, not everyone received the same fate, as sometimes people get stuck in the curse of the "five seconds of fame" or "one hit wonder" status; and though to everyone's surprise, even if a few happen to reach a step further, they are most likely to be ranked in the list of people who have attained the viral sensationalism in the virtual reality world of entertainment. Quite frankly, a lot of them show the courage to step up to the challenge, but fail to keep up their momentum, making them just another spoke on the wheel, whereas some of them have fortunately managed to create a permanent mark in the minds of the common malayalis, thereby making a name for themselves; making most out of the god given talent, charisma, attitude,thought process,style,presentation,persona; and the "odd one out" factor "luck", which could be the most differentiating, yet non analytical and unpredictable factor of the lot. Now I have compiled a list of the celebrities of the future, who have become household names in addition to being prominent social media players who,in recent history, has made fame and fortune to the best of their efforts. Of course, there are many more social media players out there, getting a lot of views for their projects, however not necessarily influential and a figure so popular to the remotest malayali viewer and, thus not included in this list.
PS: The following personnel are not ranked in any order
1. Ahaana Krishna and Family
Actor Krishnakumar and family got more recognition than ever, since entering the magical world of social media. His eldest daughter, Ahaana Krishnan, who has just started to attain the "forefront actor"status might want to attribute part of her success story to Youtube vlogging, as she have set the gold standard for the rest of her family, and stepping in her shoes are her siblings, making the most out of every opportunity that comes along their way.
2.Santhosh Pandit
The man that showed the true power of social media to casual malaylis is quite possibly Mr Santhosh Pandit. He used the power of negative publicity to the fullest, a very risky move that roared unrepairable consequences, having the potential to destroy one's career in front of the public eyes. He showed the courage, determination and used all his tactics to attain a celebrity status, but a path almost impractical,unorthodox and non-recommended to say the least. Despite the criticism he faces for his film making efforts, he is praised for his humanitarian efforts by the public.
3. The Gayathriofficial
She is a unique vlogger, a conglomerate containing topics that range from basic malayali lifestyle to youtube roasting /trolling cringe worthy content. Folks appreciate her videos that provide awareness regarding legal job opportunities and income generation available in the world wide web, along with her no BS approach towards controversial ads and related contents.
4. Arjyou
Following in the path of Youtuber-Trollmaster Ubaid Ibrahim is Mr Arjun Sundaresan, who single handedly elevated the art of trolling and video roasting to a whole new level. He showed everyone that it is not necessary to ooze artificial charisma, but how important it is to understand the pulse of the normal viewer to reach the "brass ring" of vlogging. To put in Layman's terms, he believed a lot in his own style n' swagger and kept everything real in his "trollability", that brought him tremendous success in the social media world.
5. Karikku
When a group of talented youngsters that share the same goals, joined hands to start a revolution in the entertainment industry, it resulted in the culmination of a spectacle known as Karikku. They brought fresh concepts styles and presentation to the sitcom genre of malayalam entertainment industry- the same that had been given an initial boost by Flowers'' Uppum Mulakum, became more than an over the night sensation, making a strong presence in the hearts of the Malayalis all over the world.
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